Project: Aloha Bodyworks
CHALLENGE: To bring to life the vibrant essence of Aloha Bodyworks, a dynamic mobile bodywork therapy service, and develop a branding strategy that overflows feelings of well-being, enthusiasm, and the Aloha spirit.
ROLE: Graphic and Brand Strategy Designer
TOOLS: Photoshop / Illustrator / Procreate / Powerpoint (PPT)
DELIVERABLE: Logo design / Color palette / Brand style guide / Mock-Ups
OUTCOME: The project resulted in a vivid and distinct brand design that strategically defined Aloha Bodyworks. The logo conveyed the brand's dynamic and lighthearted personality, while the color palette and typography reflected the leisure atmosphere and the Aloha culture. The brand assets helped to establish a consistent and visually appealing brand experience across multiple touchpoints.
Process
Prior to creating branding concepts, I established a connection with the client to learn about their core beliefs and target market.
I then finished my analysis of competitors, verifying the branding tactics that are currently in use in the shared marketplace.
To help maintain a consistent branding aesthetic, I shared a few visuals with the client that reflected the Aloha Bodyworks story and key values.
I also collected and showcased current "Aloha"-based logos to provide inspiration for style and typography.
Referencing the earlier research, I then went on to present a number of hand sketched concepts.
We selected a handful of logos to develop. I went and designed higher-fidelity concepts in Illustrator following several rounds of feedback.
I then went ahead and modified the branding, including the fonts and colors, based on the most recent client feedback.
Finally a brand identity package was delivered in several formats to be used for print and digital along with mock-ups to visualize future projects.